The Advanced Certificate in Marketing Analytics and Brand Management is designed to provide marketing professionals and business leaders improved skills in big data analysis for making strategic marketing decisions. The advanced certificate is comprised of a 12 credit curriculum which integrates core elements of database management, marketing research, and marketing decision-making in order to sustain an organization’s marketing position. The four courses focus on skills in information management, decision-making frameworks, applied statistics, marketing analytics and advanced marketing strategies. The first three courses may be taken in any order. It is suggested that the capstone course, “Marketing Analytics and Brand Management,” be the last course taken in the sequence.
Program Delivery and Tuition Rate
This certificate program is delivered through online courses and is billed at the MBA rate.
Students may begin this 12-credit certificate in the fall, spring or summer terms. The required courses and suggested enrollment sequence are as follows:
|MGMT 6185||Quantitative Methods for Decision Making||3|
|MGMT 6155||Strategies for Marketing Research||3|
|MGMT 6035||Global E-Commerce Strategies||3|
|MGMT 7030||Marketing Analytics & Brand Management||3|